Design Like Apple : Seven Principles For Creating Insanely Great Products, Services, and Experiences

Implement the same principles that shaped Apple’s approach to designApple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail– from the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer.Design Like Apple uncovers the lessons from Apple’s unique approach to product creation, manufacturing, delivery, and customer experience.Offers behind-the-scenes stories from current and recent Apple insidersDraws on case studies from other companies that have mastered the creative application of design to create outrageous business resultsDelivers how-to lessons across design, marketing, and business strategyBridging creativity and commerce, this book will show you to how to truly Design Like Apple.