Crystal clear 4K experience LG UHD TVs upgrade your viewing experience. Enjoy vivid colors and breathtaking detail in Real 4K. Introducing the perfect fit in your space LG UHD TV now features a slimmer design and minimal bezel that complement your home interior. Boost your viewing experience ?5 Gen5 AI Processor enhances the LG UHD TV to provide you with an immersive experience. Redefine scale of 4K Watch non-4K content in 4K on large UHD screens to enjoy clarity and precision in every moment. Smart beyond what you think From voice control to personalized content, Thin Q AI makes LG UHD TV a seriously smart experience. Smart beyond what you think Easy control with just your voice. Amazon Alexa, Apple Air Play and more, make controlling your LG UHD TV easier and quicker than ever. Sport Alert With Sport Alert, you can stop worrying about missing out on your favorite matches! Receive notifications before all the most important games. Cinema-like experience at home Watch in 4K and enjoy a viewing experience like the ones in the cinema. HDR10 Pro With HDR10 Pro, brightness level is adjusted to enhance color and clarity in every image. Be mesmerized by how realistic your content looks. Gear up for epic gaming Enjoy fantastic gaming experience using Game Dashboard & Optimizer, and HGi G. Game Dashboard & Optimizer Find all the settings you need for optimal gameplay in one place. Game Dashboard allows you to change the current game genre settings quickly. Greener for better LG UHD TV s packaging has been redesigned using single color printing and a recyclable box.