PRO series helps users work smarter by delivering an efficient and productive experience. Featuring stable functionality and high-quality assembly PRO series motherboards provide not only optimized professional workflows but also less troubleshooting and longevity.N/AN/AFROZR AI COOLINGN/ADetecting CPU & GPU temperatures and automatically adjusting fan duty of system fans to a proper value by adopting MSI AI ENGINE.N/AN/AOPTIMIZE NETWORK FOR LOWER LATENCY!N/AMSI LAN Manager automatically classifies and prioritizes the latency-sensitive applications giving you the best online experience with low latency.N/AN/AA HUGE STEP OF DDR PERFORMANCEN/AMSI OC LAB does not merely work hard on extreme overclocking. The XMP memory profile has great improvement on performance and efficiency for B660 . Easy to enable XMP profile with auto power settings to get the best memory speed and stability.