** OPEN BOX **N/A50 KD50X85KU 4K HDR Google TV4K HDR Processor X1™ Our powerful processor uses advanced algorithms to cut noise and boost detail. With an even clearer 4K signal everything you watch is closer to 4K quality full of life-like colour and contrast. TRILUMINOS PRO™ Our TVs with a wide colour gamut and unique TRILUMINOS PRO™ algorithm can detect colour from saturation hue and brightness to reproduce natural shades in every detail. You’ll enjoy colours that are closer to those seen in the real world. 120Hz panel Enjoy smoother motion and transitions on this TV with high 120Hz refresh rate. Motionflow™ XR Enjoy smoother motion and transitions on this Sony BRAVIA 4K TV with high 120Hz refresh rate. You’ll also see sharp details in fast moving scenes with Motionflow™ XR. This innovative technology creates and inserts extra frames between the original ones comparing key visual factors on successive frames then calculating the split second of missing action in the sequences. Auto Low Latency Mode With Auto Low Latency Mode in HDMI 2.1 BRAVIA recognises when a console is connected and powered on and automatically switches to low latency mode. You’ll enjoy smoother more responsive gameplay – vital for fast-moving high-intensity games. K X-Reality™ PRO See glorious 4K pictures rich with real world detail and texture exclusively powered by our 4K HDR Processor X1™. Images filmed in 2K and even HD are upscaled close to 4K levels of detail by 4K X-Reality™ PRO using a unique 4K database. Auto Genre Picture Mode BRAVIA automatically switches into Game mode to minimise input lag and make the action more responsive. When watching movies on PlayStation5? consoles it switches back to Standard Mode to focus on picture processing for more expressive scenes. Auto HDR Tone Mapping With Auto HDR Tone Mapping the HDR settings will be optimised instantly during your PS5™ console’s initial setup. Your PS5™ automatically recognises individual BRAVIA TV models and selects the best HDR setting for your TV accordingly. So even in high contrast scenes you’ll see the crucial details and colours in the brightest and darkest parts of the screen Variable Refresh Rate With a Variable Refresh Rate in HDMI 2.1 BRAVIA avoids stuttering delays and screen tearing. This TV dynamically adjusts the display refresh rate to match the variable frame rates of the gaming device for smoother gameplay. Dolby Vision? & Dolby Atmos? Enjoy cinematic thrills at home. Dolby Vision? brings scenes vividly to life for authentic viewing while Dolby Atmos? fills the room with immersive surround sound Bluetooth connectivity Connect Bluetooth? compatible devices to your TV for easy wire free entertainment. Pair your Bluetooth headphones or earphones with BRAVIA and enjoy TV shows and music in your favourite place - without any disturbances or interruptions. X-Balanced Speaker Designed to complement the sound quality and slimness of the TV with its unique new shape our X-Balanced Speaker drives movies and music with clear sound. Light Sensor On conventional TVs brightness stays the same regardless of light in a room resulting in pictures that are too dark or bright. This TV includes a light sensor that optimises picture brightness to room conditions boosting brightness in light rooms and reducing it in dark ones so you get the perfect view. Sound optimisation for your room Sound experience can change depending on your room environment. Curtains for example absorb sound while objects in front of the TV can disturb the passage of sound compromising the quality of what you hear. This TV detects objects and reproduces sound that’s enhanced and optimised to your room. Ambient Optimization Sit back and enjoy an enthralling viewing experience. Our unique ambient optimisation technology with light sensor automatically adjusts picture and sound to your environment. Google TV Browse 700000+ movies and TV episodes from across your streaming services all in one place and organised into topics and genres based on what interests you. Hands-free Voice Search Find your favourite content faster than ever using the power of your voice no remote required. With Voice Search there’s no more complicated navigation or tiresome typing – you just have to ask. Works with BRAVIA CAM Connect your BRAVIA TV with BRAVIA CAM sold separately for an even more immersive viewing experience. BRAVIA CAM recognises where you are in the room and how far you are from the TV then adjusts sound and picture settings so they’re just right. You can also enjoy an array of fun new TV experiences with BRAVIA CAM including gesture controls and many more. Works with Alexa Connect your Alexa enabled devices for seamless hands-free control of a Sony TV. With Alexa you can power up your TV change channels control volume and more Works with Ok Google Watch your favourite movies and shows without hunting down the remote. Now you can just use your voice to control your Sony TV through a Google Assistant-enabled device. Just say “Ok Google” to get started Google Assistant Your TV is more helpful than ever. Use your voice to find movies stream apps play music and control the TV. Ask Google to find a specific title search by genre or get personalised recommendations by saying “what should I watch?” Even get answers like sports scores control smart home devices and more. Talk to Google to get started Chromecast built-in™ Go from your phone tablet or laptop to your TV in an instant. With Chromecast built-in you can cast all your favourite movies shows apps games and more directly to your TV Easy to wipe Designed with a flush surface featuring lower buttons and a special polyurethane coating our remote is easy to wipe Works with Apple AirPlay / Apple HomeKit With Apple AirPlay you can stream video and audio to your television right from your iPhone iPad or Mac. Watch movies and shows from the Apple TV app your favourite apps or even Safari. Share your photos with everyone in the room Smart remote All your connected devices can be controlled with our smart remote. One button access to video on demand services brings shows and movies into your room in seconds. Flush Surface As the bezel is extremely narrow your eyes naturally focus on the picture not what’s around it. 2-way multi-position stand A versatile 2-way stand gives you the choice of a standard setting that focuses you on the picture or a narrow setting for smaller shelves BRAVIA CORE A huge number of movies are included and waiting for you. Enjoy up to 12 months of unlimited movie streaming with BRAVIA CORE and choose up to 5 movies to redeem from hundreds of the latest releases and classic blockbuster hits Living D?cor Our Living Decor turns your TV into an essential part of your living space with on screen artwork personal photos screensaver themes and clock functions. FeaturesDisplay (Type)LED TV Screen Size50 InchResolution3840 x 2160 HDRYes SMART TVGoogle TV Android TVYes Refresh Rate120 Hz4K UHDYes Speakers2 x 10W USB 2.0 ports quantity2 HDMI ports quantity4 Composite1(side Mini Jack) RF Input1 Compatible with VESA-wall mounting system200 x 200 mmDimensions With Stand (W x H x D)1119 x 716 x 288 mmDimensions W/O Stand (W x H x D)1119 x 649 x 70 mmWeight W/O Stand12.7 KgWeight13.3 Kg